The story of Whitesbog, a critical town to South Jersey's cranberry industry, begins with the entrepreneurship of Colonel James Fenwick. In 1857, Fenwick hoped to get a head start on cranberry cultivation. He purchased 108 acres and then realized a better water supply was needed. He bought an additional 490 acres and built an irrigation system to support his new cranberry bogs.

Under Fenwick's supervision, the cranberry business became highly profitable and prospered where previous businessmen had failed. In another part of Burlington County, Joseph Josiah White was developing cranberry cultivation within his father's farm. Soon he bought his own land and incorporated it as the Rake Pond Cranberry Company.

While working on his land, White met Fenwick's daughter, Mary. The two married and together wrote a book titled "Cranberry Culture." Mary provided the illustrations and White wrote the text. The book was considered the standard guide on cranberry cultivation.

When Fenwick died, he left the management of his bogs to White. Slowly, White improved the farm's efficiency through several technological inventions. In 1903, he invented the Cranberry Mill. The machine separated the good berries from the bad by rolling them down an inclined plane with several landings built within the structure.

When Mary inherited the bogs, White incorporated both sets of tract. The combined land was known as Whitesbog and was considered one of the most prosperous and innovative cranberry farms in the region.