Elizabeth White was anything, but ordinary. Although she never married, she began working on her father's cranberry farm in 1893 at the age of 22. She also worked from 1900 to 1910 with Dr. John Smith, a government entomologist, to explore ways to eliminate the katydid which destroyed cranberry crops. Elizabeth and her father, Joseph Josiah White, discussed finding a companion crop to the cranberry that would do as well in acidic soil.

In 1910, Elizabeth read a government report titled, "Experiments in Blueberry Culture," by Dr. Frederick Coville. Coville worked as a botanist for the Department of Agriculture. Elizabeth and her father contacted Dr. Coville to harnass his assistance in their project.

Coville agreed and began to carry out the scientific work needed. Meanwhile, Elizabeth and her father prepared the financial support and Whitesbog machinery and infrastructure. Elizabeth set out to find and transplant the best blueberry bushes. She advertised for superior specimens and organized Whitesbog residents to locate these bushes.

Elizabeth's troops were given labels, bottles with preservatives, and a five-eighths inch gauge. They were instructed to identify bushes that had berries larger than the five-eighths inch diameter hole. Elizabeth would often accompany her assistants on their treks through the Pine Barrens. She would also pay between $1-3 per bush in addition to payment for the time needed to dig up the bush and inspect it.

Another award system she devised prompted more help. Elizabeth offered to name the bushes, and their blueberry specimens, after the finder. By 1916, with the help of these assistants, Elizabeth managed to cultivate a blueberry crop ready for sale. At its height, the Whitesbog farm had 90 acres of blueberries in the process of cultivation.

Elizabeth also extended her entrepreneurial skills to the packaging of her blueberries. She decied to use cellophane to cover the containers. Cellophane would protect the blueberries, but would also allow customers to see what they were buying. Before her innovation, brown paper had been used to cover the containers.

Elizabeth was never able to fulfill her dream to become president of JJ White Inc. However, she did remain involved with the company's management and programs until her death in 1954.